The executive committee of COUTA is composed of an elected president, vice president, treasurer, secretary and a Governing Council composed of representatives of the member associations. There is also an annual general meeting to which the executive committee is answerable. The executive committee is driven by passion and commitment to ensure that Uganda becomes a preferred tourism destination in Africa. The Technical and administrative duties of the Uganda Tourism Association will be handled by a Secretariat which will have an executive director and different departments. As an advocate for all companies with an interest in tourism, the COUTA works with the government, industry and community stakeholders to boost investments, employment and promotional opportunities throughout the country.